Market your business in a way that fits who you are. Make your marketing more effective and less time-consuming.
I support you to develop an authentic approach to marketing that’s appropriate for you and your business. We identify and amplify your natural skills and strengths, applying them to a manageable marketing plan that you can implement straight away.
There’s usually an inherent efficiency in this approach, as we remove the energy draining activities that you think you ‘should’ be doing. We prioritise the things that actually work because they are manageable and fit your strengths.
It’s a personal approach, and very different from creating a corporate marketing strategy (that’s my previous career, but it’s just not necessary for most small businesses). We’re not going into forecasts or extensive budgets, and it’s more about efficiency and authenticity than keeping up with the latest social media trends.
The way you feel about marketing is a signal to adjust your understanding and implementation of it, rather than evidence that you can’t do it.
When you understand your priorities and find your own voice, you can get amazing marketing results (without compromising on your values).
What will you gain from marketing coaching?
- Create actionable marketing and sales goals that guide a simple plan to build your business.
- Overcome inner obstacles to effective marketing, such as a strong inner critic or lack of confidence.
- Detox from extractive and inauthentic marketing methodologies, replacing them with common-sense non-shouty approaches that really work.
- Finally answer the "what's my niche?" question, and understand where this fits in with marketing research for an evidence-based approach.
- Develop your messaging and create content that feels natural and straightforward.
- Scale your marketing as you grow, and hire the right freelancers or employees to support you.
A personal, genuine approach to marketing.
Through coaching, mentoring and bite-sized training, we come up with a marketing approach that follows these principles:
- Marketing goals should feel manageable, alive and personal to you. They will be motivating and will inform every marketing and sales task you do.
- Your relationship to marketing matters. By working on your belief systems, thought patterns and blocks, you get to feel creative and energised around marketing.
- When you’re writing marketing content as yourself (rather than who you think you should be), it will fit your business and speak clearly and directly to the right audience.
- Doing more rather than less can be a great idea. By following a natural process of building marketing up layer by layer over time, you get the right results without draining levels of effort.
Honestly, a lot of my clients can’t wait until they can pay someone else to do their marketing. Their core skills lie elsewhere, and marketing can feel overwhelming and boring.
Having worked as a Marketing Consultant and Manager for many businesses, I understand the value of handing over to an expert. But there’s also so much value in getting really comfortable with your marketing before you outsource any of it.
Your business needs your voice and your creativity at the helm, especially at first. By adjusting the way you approach marketing, and finding a rhythm that works, you pave the way to hand over aspects of it when the time is right.
